Everyone knows Khaby Lame — the guy who spreads his hands wide and silently shows the simplest solution to overcomplicated problems. Now, the world's most-followed TikToker has made a bold stride into the business world, leveraging his massive social media following of 360 million. Khaby Lame has partnered with Rich Sparkle Holdings to sign a deal worth $975 million USD (SGD 1.2 billion). Under the agreement, Rich Sparkle acquires the rights to Khaby Lame's brand for 36 months — elevating him from a regular influencer to an "equity-backed creator" and genuine business partner. Currently, Khaby Lame sits at the top of TikTok with 160 million followers, slightly ahead of second-place Charli d'Amelio. Combined with Instagram, his total audience reaches 360 million. The company projects that leveraging this audience could generate up to $4 billion in annual revenue. The most intriguing part of this partnership is the plan to launch beauty products, perfumes, and clothing under Khaby Lame's image. On top of that, his facial expressions, voice, and mannerisms will be replicated using AI to deliver content in multiple languages. Khaby Lame's partner, Rich Sparkle Holdings, is a Hong Kong-based company that previously focused primarily on financial printing services — making this pivot to a global celebrity partnership a significant transformation. Ref: straitstimes